Privacy Policy
Last updated: 12 August 2026
Tidelab™ respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, purchase our products, communicate with us, subscribe to our marketing, or provide your information through advertising platforms such as Facebook and Instagram.
1. Information We Collect
We may collect personal information including:
- Your name
- Email address
- Phone number
- Billing and shipping address
- Order and purchase information
- Payment-related information
- Information you provide when contacting us or submitting an enquiry
- Information you provide through competitions, promotions, surveys or lead forms
- Marketing and communication preferences
- Website usage information, including IP address, browser type, device information and interactions with our website and advertising
Payment information may be processed securely by third-party payment providers. Tidelab does not necessarily store your complete payment card details.
2. How We Collect Your Information
We may collect personal information when you:
- Visit or use our website
- Purchase a product
- Create an account or submit an enquiry
- Subscribe to our email list
- Submit your details through a Facebook, Instagram or other online lead form
- Enter a promotion, giveaway or competition
- Contact us by email, social media or another communication channel
- Interact with our advertisements
We may also receive information from third-party services that help us operate our website, process transactions, advertise our products and communicate with customers.
3. How We Use Your Information
We may use your personal information to:
- Process and fulfil orders
- Provide customer service
- Respond to enquiries
- Provide information you have requested
- Send product, launch and promotional information where you have consented to receive it
- Provide special offers and promotions
- Operate competitions and giveaways
- Improve our website, products and customer experience
- Measure and improve our advertising and marketing
- Prevent fraud and maintain the security of our website
- Meet our legal and regulatory obligations
If you provide your details to receive information about a Tidelab product launch, including our Singapore launch, we may use those details to provide launch updates, release information and relevant promotional offers.
4. Marketing Communications
Where permitted by law, and where you have provided consent where required, we may send you marketing communications about Tidelab products, news, launches and special offers.
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails or by contacting us.
Unsubscribing from marketing communications will not prevent us from contacting you where necessary in relation to an order, transaction or customer service matter.
5. Cookies, Analytics and Advertising
Our website may use cookies and similar technologies to operate the website, understand how visitors use it, improve the customer experience and measure the effectiveness of our marketing.
We may use third-party analytics and advertising services, including services provided by Meta and Google. These services may use cookies, pixels or similar technologies to collect information about your interaction with our website and advertisements.
Depending on your location, you may be able to manage or decline certain cookies through your browser or the cookie preferences available on our website.
6. Sharing Your Information
We do not sell your personal information.
We may share personal information with trusted third parties where reasonably necessary to operate our business, including:
- Website and ecommerce providers
- Payment processors
- Shipping and fulfilment providers
- Email and marketing platforms
- Advertising and analytics providers
- IT and cloud storage providers
- Professional advisers and service providers
- Government authorities or regulators where required by law
We only disclose information where reasonably necessary for these providers to perform their services or where otherwise permitted or required by law.
7. International Data Transfers
Tidelab is an Australian business and may provide products and services to customers in other countries, including Singapore.
Some of our technology, ecommerce, marketing, analytics and other service providers may process or store information outside Australia or outside the country in which you live.
Where personal information is transferred internationally, we take reasonable steps to ensure that it is handled appropriately and in accordance with applicable privacy requirements.
8. Data Security
We take reasonable administrative, technical and organisational measures to protect personal information against loss, misuse, unauthorised access, modification or disclosure.
However, no method of transmitting or storing information online is completely secure, and we cannot guarantee absolute security.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide our products and services, maintain business and transaction records, comply with legal obligations and resolve disputes.
When information is no longer reasonably required, we may securely delete or de-identify it, subject to applicable legal requirements.
10. Accessing or Correcting Your Information
You may contact us to request access to personal information we hold about you or to request that inaccurate or outdated information be corrected.
Depending on where you live, you may have additional rights in relation to your personal information under applicable privacy laws.
11. Singapore Customers
If you are located in Singapore, we will handle personal data in accordance with applicable Singapore privacy requirements, including the Personal Data Protection Act 2012 (PDPA), where it applies to our activities.
You may contact us to ask about the personal data we hold about you, request corrections, withdraw consent where applicable, or ask questions about how your information is used.
Withdrawal of consent will not affect uses or disclosures of personal data that are otherwise permitted or required by law.
12. Children's Privacy
Our products and website are not intended to collect personal information directly from children without appropriate consent.
If we become aware that we have collected personal information from a child in circumstances where consent was required, we will take reasonable steps to address the matter.
13. Third-Party Websites
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties, and we recommend reviewing their privacy policies before providing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, technology, legal requirements or privacy practices.
The current version will be published on our website with the date it was last updated.
15. Contact Us
If you have questions about this Privacy Policy, would like to access or correct your personal information, withdraw consent where applicable, or make a privacy-related complaint, please contact us:
Tidelab™
Email: info@tidelab.com
Website: www.tidelab.com.au
Business address: 226 Browning St, Portland, Vic, 3305 Australia
We will take reasonable steps to respond to privacy enquiries and complaints in accordance with applicable privacy laws.